With Twitter being so public is is very easy to reach a specific crowd or just the general public. In my attempt to promote the Super Screen I would do both. Promotion in small social communities first will ultimately make a larger buzz. I would attempt to reach specific social groups by using appropriate hash tags. I would use hash tags along with words that associate with the specific targeted social group. For example this could be a potential Tweet: @Marcwoulddothat- Tired of your #smartphone screens breaking? Visit Ineedsupperscreen.com for the solution to your problem. This tweet would be directed to users who have smart phones but isn't limited.
Twitter is a great way to let the world know when a product is being released. People who are really interested in my product would follow my products twitter. When I tweet information like drop dates and promotional video my followers will see. They will possibly tell others and the word is spread. Some users might even retweet my promotional tweeets in excitement. Another great way to get people excited and to promote a product online using twitter is to create a contest/sweepstakes competition. Could be ass easy as asking my twitter followers to tweet a specific tweet. Like product information that would show that they been doing research or that they are just knowledgeable about the supper screen. In a reward to their loyalty they would be rewarded with a supper screen for free or earlier than the public release day.
Nice application of the functions of Twitter to your idea. Consider that Twitter can be used for additional purposes such as to answer questions and communicate with customers.
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